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The consistency of Aestelance shampoos ensures an even application throughout the hair and distribution directly to the scalp. During the cleansing process, Aestelance shampoos produce a fine, creamy "care" lather for gentle, yet effective cleansing. Our shampoos are not designed to lather extensively. Lather increases the aggression of the cleansing agent, which can dry out hair. Aestelance shampoos are designed for daily use and for chemically-processed or color-treated hair.