International trade and fashion magazines and TV hairstyles have more volume with movement, curls and waves. Curly hair tends to be naturally drier. If we make hair curly with chemistry it will certainly be drier. Add color or highlights and you get even drier hair - frizzy, straw-like, and dull. What are the hallmarks of well-cared-for curly hair? Sheen, flow, volume, bounce, distinctive curl--not frizz. How do you get that? Three things: condition, condition, condition!